First Sip - Brand & Marketing Check FreshPour

1.

How does your website perform on a mobile device?

I do not have a website yet

I have a website but I have not checked how it looks on mobile

It loads on mobile but is hard to navigate or read

It works reasonably well on mobile

It is fully optimised for mobile - fast, easy to read, and easy to navigate

2.

How consistent is your visual identity across your website, social media, and any other customer-facing materials?

I do not have a consistent visual identity

My logo exists but colours, fonts, and style vary across platforms

Mostly consistent but there are gaps or it does not feel quite right

Fully consistent - same logo, colours, fonts, and tone everywhere

3.

How well does your current website platform suit where your business is heading?

I am not sure what platform my website is built on

I know what it is built on but I think I may have outgrown it

It works for now but I know I will need to move to something more powerful soon

It suits where I am now and has room to grow with me

I have specifically chosen a platform that suits my current and future needs

4.

Which of the following have you set up? (Choose the option that best describes where you are)

None of these - I am not sure what they are

I have a website but have not set up Google Search Console or a sitemap

I have set up Google Search Console but have not submitted a sitemap

I have submitted a sitemap to Google Search Console

I have Google Search Console and Bing Webmaster Tools set up, with sitemap submitted to both

5.

How well is your business represented in local and online directories?

I have not set up any directory listings

I have a Google Business Profile but it is incomplete

I have a complete Google Business Profile but nothing else

I have Google Business Profile plus a few other directories

I have a fully optimised Google Business Profile, consistent listings across multiple directories, and I respond to reviews

6.

How actively does your business collect and manage customer reviews?

I do not actively collect reviews

I occasionally ask customers for reviews but have no system for it

I ask for reviews sometimes and have a reasonable number across one or two platforms

I have a process for collecting reviews and respond to them regularly

Review collection is an active part of my business - I have a policy, automated requests where possible, and I respond to every review

7.

How clearly defined is your target audience?

I have not formally defined my target audience

I have a rough idea of who my customers are but have not documented it

I have a general description of my ideal customer

I have one or two defined personas with some detail on their motivations and behaviour

I have two or three detailed personas that directly inform my marketing, content, and messaging

8.

How intentional are you about the keywords and content on your website?

I have not thought about keywords or SEO content

I know keywords matter but have not done any research

I have done some keyword research but have not fully applied it to my content

My key pages are optimised around specific keywords and I publish content regularly

I have a clear keyword strategy, all pages are optimised, and I consistently publish content that matches search intent

9.

How well do your social media and email marketing support your business goals?

I am not active on social media and do not have an email list

I have social profiles but post inconsistently and have no email list

I am active on one or two platforms but have no email marketing in place

I post consistently on the right platforms and have started building an email list

I have a consistent social presence on the right platforms, a growing email list with proper GDPR consent, and a plan for both

10.

How well does your website guide different types of visitors towards taking action?

I have not thought about this - my website is the same for everyone

I know this matters but have not made any changes to address it

I have a general call to action but it is the same regardless of where visitors come from

I have started to think about landing pages and matching the experience to the traffic source

I have distinct landing experiences for different traffic sources and content that serves people at every stage of the decision journey

First Sip – Brand & Marketing Check