Can you work with a business that already has some marketing in place?

Yes – and in many cases, working with a business that already has some marketing activity in place produces faster results than starting from scratch, because there is real data to work from rather than assumptions.

Most scale-ups that approach FreshPour are not starting from zero. They have a website, some social media presence, perhaps some paid advertising activity, and a brand that has evolved organically over time. The work in those situations is diagnostic first – understanding what is working, what is not, and why – before building the strategy that takes what is good and fixes what is holding the business back.

The Session is well suited to this situation. The discovery process is designed to audit what is already in place as well as to understand the business and its goals, and the strategy document that comes out of it reflects the specific situation rather than applying a generic framework.

If you have existing marketing activity and are not sure whether it is working or how to take it further, that is exactly the kind of question a strategy session is designed to answer.