Why isn’t my business showing up on Google?

If your business is not showing up on Google, it is usually down to one or more of a few common issues: your website has not been submitted to Google Search Console, your site lacks the basic technical setup search engines need to crawl it, your content does not match what people are actually searching for, or your Google Business Profile is incomplete or missing entirely.

Google needs three things to show your business in results: it needs to be able to find your website, understand what it is about, and trust that it is relevant and credible for a given search. If any of those three conditions are not met, you will not appear – regardless of how good your product or service is.

The most common culprits are a missing or unsubmitted sitemap, a robots.txt file that is accidentally blocking search engines, thin or poorly structured content, and no local listing presence. If you have only recently launched, it is also worth knowing that new websites can take anywhere from a few weeks to a few months to begin appearing in results, even when everything is set up correctly.

A basic technical audit of your website will usually surface the issue quickly. If you are not sure where to start, the First Sip quiz at freshpour.uk will show you exactly where your visibility gaps are in under five minutes.